The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Television was an important aspect of Elvis’ life— from the pivotal moment in his career on The Ed Sullivan Show to maintaining a television set in almost every room in every house he owned. Graceland alone had 14 televisions, and Elvis would often turn on a TV as soon as he walked into a room because he enjoyed having the background noise. Elvis’ passion for technology drove him to get the latest and greatest gadgets which included the offered Panasonic “Pandora” model TR-425R portable radio and flip-tip TV. Panasonic began distributing televisions to the U.S. market in the early 1960s and was known for producing high quality, specialized electronics for niche markets as well as high performance, precise and durable stereo components in the ’60s and ’70s. A period ad for Panasonic mentioning this TR-425R model touts, “We designed an FM/AM radio that not only lets you listen. But lets you look. Because when you press the top of the set, out pops a TV screen. Why pop-up? Because it can pop down. To make a portable TV as compact and as portable as a portable radio. ...The ‘Pandora,’ Model TR-425R. The one new portable radio you’ll want to keep an eye on.” This hi-tech model ran off of special Panasonic batteries allowing for viewing anytime, anywhere. It could also run off of house current to reserve the batteries while in use at home and had a shell constructed of “modern plastic.” 

The offered model, serial number “FE 1320629,” comes with a copy of a letter dated August 22, 1981, from Marty Lacker to Mike Moon that begins, “Nice talking with you again. Below is the list of items that belonged to Elvis that Richard and I offer for sale” and listing the Panasonic portable TV as one of the items Mike was considering buying from Marty. The TV is listed under the items belonging to Marty as “8. Panasonic portable T.V.W/AM/FM radio $800.” This portable TV/Radio retains the original manufacturer stickers on the bottom and matching AC adapter. The underside of the unit has a locking feature for the pop-up which seems to no longer function as intended. Similar to Elvis himself, Panasonic’s tag line was “just slightly ahead of our time,” making this brand an ideal choice for him. The portable TV/radio measures 5 1/5 by 11 by 12 inches (13.97 x 27.94 x 30.48 cm) when closed and is accompanied by a letter of authenticity from Graceland Authenticated.

The portable radio and television is in excellent, well-used condition with the push-in handle, pop-up screen, and dials all working. It is unknown if the unit is fully operational as the accompanying AC adapter no longer contains the plug end so testing was not able to be performed.
Elvis Presley Owned 1971 Panasonic Portable Television Set (Model TR-425R) Gifted to Memphis Mafia Member Marty Lacker – Former Mike Moon Collection
Current Bidding (Reserve Has Been Met)
Minimum Bid: $400.00
Final prices include buyers premium.: $1,062.50
Estimate: $800 - $1,000
Number Bids: 9
Auction closed on Tuesday, August 13, 2019.
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