The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Music programs were used as a form of promotion and advertising to introduce up-and-coming musicians to general audiences. They typically featured a picture of the stars along with short biographies. Offered is an early pair that both include the young sensation, Elvis Presley. Before he became the King of Rock ‘n’ Roll, his sound was initially categorized under country. Included are a 1956 Country and Western Souvenir Program with Elvis featured on page 14 and including other stars of the day like Tex Ritter, Hank Snow, Minnie Pearl, Jim Reeves, Slim Whitman, Johnny Cash, Scotty Moore, Floyd Cramer, and more. The cover illustration is a country singer against a red background and the program measures 11 by 8 1/2 inches (27.94 x 21.59 cm). The second program is the 1958 edition of the Hillbilly and Western Scrapbook published by Thurston Moore Enterprises. The black-and-white scrapbook with color cover pages contains 24 pages of hillbilly and western-style music stars from 1958, many of whom became legends in the industry. With over 100 musicians listed, highlights include Elvis Presley, Johnny Cash, Everly Brothers, June Carter, Jimmy Dean, Hank Snow, Patsy Cline, Hank Williams (Sr.), Chet Atkins, Slim Whitman, Gene Autry, Minnie Pearl, and many more. The Hillbilly and Western Scrapbook measures 10 7/8 by 8 1/4 inches (27.62 x 20.95 cm). Also included are a flyer for radio station WKDN DJ Pete Taylor and a group of sales sheets for “Jimmy Skinner Music Center” in Cincinnati, OH. These inserts were probably added to the programs in the various markets the concert tours visited. This early grouping of two programs and inserts is accompanied by a letter of authenticity from Graceland Authenticated.

Both programs are in excellent condition overall with minor imperfections typical of age and handling.
Pair of 1950s Elvis Presley Souvenir Concert Programs - <em>Country and Western</em> (1956) and <em>Hillbilly and Western Scrapbook</em> (1958)
Current Bidding (Reserve Has Been Met)
Minimum Bid: $100.00
Final prices include buyers premium.: $156.25
Estimate: $400 - $600
Number Bids: 3
Auction closed on Tuesday, August 13, 2019.
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