The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

G.I. Blues is the romping tale of Tulsa McLean (Elvis) being forced into a less-than-chivalrous wager involving the long-legged Lili (Juliet Prowse of L’eggs Pantyhose commercial fame). G.I. Blues’ style of light plot and plenty of music would become the template for most of Elvis’ films in the decade. The soundtrack album was released by RCA in October of 1960 to coincide with the opening of the film in November. As a nod to military hats, promotional paper versions advertising the new album were created to market Elvis’ return from service and his new similarly-themed movie and soundtrack album. The paper souvenir hats were distributed as movie theater premiums. Offered is an unusual example of the hat as this particular one was used as an admission ticket and comes with an original blue validation slip. The hat, with an illustration of Elvis in his Army uniform on both sides, reads “NOW... AT YOUR FAVORITE THEATRE / ELVIS in ‘G.I. Blues’ / A Hal Wallis Production - A Paramount Picture” on one side and “AVAILABLE AT RCA VICTOR DEALERS / ELVIS’ ‘G.I. Blues’ Album” on one side with a special printing above that states, “THIS IS MY PAID ADMISSION TICKET TO SEE ‘G.I. BLUES’ Starting Nov. 23rd / Majestic Theater (Present at Box Office to Have Validated) Not Good Unless Signed__________.” The blue slip was inserted into the top of the hat and stated on one side, “KEEP THIS / This slip must be presented at Box Office for validation with hat.” This hat has been signed by Ross Valone, who was likely an employee of the Majestic Theater at the time, on the reverse side validating the hat and admission to the film. As if this clever film souvenir was not cool enough, to have it function as your entrance ticket to the movie ads yet another layer of collectability. Standard examples of this promotional piece do not include the film admission verbiage directly on the hat or the blue validation slip. This rare example measures 5 1/2 by 11 inches (13.97 x 27.94 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.

The blue slip exhibits discoloration from where it would have rested inside the hat, otherwise both pieces are in excellent condition overall.
1960 Elvis Presley <em>G. I. Blues</em> Souvenir Paper Hat with “Paid Admission Ticket” Printing and Box Office Validation Ticket
Current Bidding (Reserve Has Been Met)
Minimum Bid: $150.00
Final prices include buyers premium.: $531.25
Estimate: $300 - $400
Number Bids: 13
Auction closed on Tuesday, August 13, 2019.
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