The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Colonel Parker was always looking for ways to capitalize on his star, so together with Hank Saperstein he created a booming merchandising line under the E.P.E. name in 1956, targeting a teenage audience. This was one of the first merchandising efforts specifically geared for the teenage audience and the idea paid off, since fans were clamoring for this rising star. One of the many items designed for distribution to this target audience is the offered large size black-and-white gabardine crew hat with color images, song title graphics and original hang tag attached that reads “Elvis Presley Original Hat / manufactured exclusively by Magnet Hat and Cap Corp. / 147 W. 22nd Street / New York - 11- NY / © 1956 Elvis Presley Enterprises / All Rights Reserved.” The hat comes with the original advertising promotional poster specifically for the hat with large red and black letters that shout, “Gals! Guys! Here it is! Elvis Presley Hat $1.25” with an image of Elvis wearing this style hat. The lower right contains the trademark information, “Manufactured Exclusively by Magnet Hat & Cap Corp / 1956 Elvis Presley Enterprises All Rights Reserved.” This perfect combination of an original hat together with the original poster is a rare survivor. The poster, stored folded in half, measures 9 by 17 inches (22.86 x 43.18 cm) and the hat measures 10 inches (25.4 cm) in diameter. Accompanied by a letter of authenticity from Graceland Authenticated.

The hat has been stored folded, both are in very good condition overall.
1956 Elvis Presley Enterprises Advertising Poster for “Elvis Presley Hat” Plus an Example of the Hat with Hang Tag
Current Bidding (Reserve Has Been Met)
Minimum Bid: $150.00
Final prices include buyers premium.: $343.75
Estimate: $400 - $800
Number Bids: 8
Auction closed on Tuesday, August 13, 2019.
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