The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Hearst’s Chicago Today was first published in 1900, and was originally called the Chicago-Herald American. Over the years the paper experienced many evolutions, transfers and name changes, such as when, in 1953, it took the title of Chicago American. It was acquired by the Chicago Tribune in 1956 and renamed Chicago’s American in 1959. This title held until 1969 when it was shifted from an afternoon broadsheet to a tabloid format called Chicago Today. The year before the change to the new format, as print news competed fiercely with television, papers were inspired to test various gimmicks to retain readership. One such attempt came in the form of celebrity insert posters. Chicago’s American produced a series of high-quality posters whose backs were blank except for two notations and a number on each, that were printed on newspaper stock, so they could be folded and show no evidence of bleed through from the ink. Celebrities of the day like James Dean, Nancy Sinatra, James Cagney, James Stewart, The Beatles and of course Elvis Presley were all featured. In anticipation of this special picture poster of Elvis Presley that was going to be inserted into the Chicago’s American issue during 1968, the offered poster advertised that forthcoming release. Due to the fragile nature of newspapers, few of those inserted posters have survived. Given Elvis’ popularity, advertising the pending insert was a clever tactic to arouse interest and in turn to sell more of that edition. This earlier advertisement for the poster insert is just as unusual and depicts the exact image of Elvis in his gold lamé suit that would be included free with that Sunday’s edition of Chicago’s American. What fan could resist such a dazzling picture of the singer in action to hang on their wall? This unusual poster measures 40 3/4 by 24 inches (103.50 x 60.96 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.

The poster is in excellent condition overall with minor tears on the top (4) and bottom (3) edges that have been repaired on the back with tape so that they are almost indistinguishable from the front. There is a small water stain on the lower right edge and a small sticker with the handwritten name “Elvis Presley” has been affixed to the back. Some minor creasing which does not impact the visual appeal of this poster. Remarkable condition considering the fragility of this poster.
1968 <em>Chicago’s American</em> Newspaper Elvis Presley Advertising Poster – On Stage in Chicago in his Gold Lamé Suit!
Current Bidding (Reserve Has Been Met)
Minimum Bid: $100.00
Final prices include buyers premium.: $218.75
Estimate: $200 - $400
Number Bids: 5
Auction closed on Tuesday, August 13, 2019.
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