Elvis dominated the Las Vegas concert scene in the 1970s, after relaunching his performing career with his first engagement at the then-Las Vegas International Hotel in 1969. Those shows set a record for both attendance and gross ticket sales and paved the way for the Colonel to negotiate a 5-year deal for engagements at the hotel. Colonel Tom Parker was never shy about promoting his shining star across the City of Lights. The offered large canvas banner is a prime representation of the variety of advertising the Colonel employed, with its large image of Elvis, clean graphic elements and heraldic shape with upper corner grommets. The banner reads “ELVIS NOW THRU LABOR DAY” and has the logo and name of the Las Vegas Hilton in the lower left. The color scheme is dark blue, red and black, with “ELVIS” in bright red and blue circles designed to catch the eye and boldly declare its message. The canvas banner measures 41 by 27 inches (104.14 x 68.58 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.

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