The Auction at Graceland•January 8, 2020
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This lot is closed for bidding. Bidding ended on 1/8/2020

After his successful comeback to live performances in 1969, Elvis became a popular staple in Sin City and headlined at the Las Vegas Hilton for almost the entire next decade. During the ‘70s he gave regular performances in Las Vegas while also pursuing concert tours around the nation. However, nothing was as well suited for the King of Rock ‘n’ Roll as the City of Lights, and Colonel Parker took every opportunity to promote his larger-than-life star in this glitzy metropolis. What better way to advertise this mega-celebrity than with banners as large as his adoring fan base? Offered is bright, bold banner that does just that by encouraging show goers to see “Elvis Now” with large white letters shadowed in neon colors and set against a black background. The location of the King is cleverly indicated by nothing more than a bright blue “H” Hilton logo. This billboard-sized promotion is designed to catch the eye and boldly declare its simple yet enticing message. The billboard measures 48 by 141 inches (106.68 x 358.14 cm), is stored folded and is accompanied by a letter of authenticity from Graceland Authenticated.

The billboard suffers from heavy edge wear and moderate to heavy wrinkling, but the colors remain bold and bright. There are small areas of paper loss along the border areas and some of the original factory folds. Excellent to Mint condition.
Early 1970s Massive “ELVIS NOW” Billboard Promoting Elvis Presley’s Concerts at the Las Vegas Hilton
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $875.00
Estimate: $500 - $1,000
Number Bids: 10
Auction closed on Wednesday, January 8, 2020.
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