The Auction at Graceland•January 8, 2020
This lot is closed for bidding. Bidding ended on 1/8/2020
While demanding of Elvis, the Colonel was truly a genius when it came to marketing. He knew all the tricks of the trade and would often utilize brilliant methods to save on costs including frequent cross marketing, or designing promotional materials so that they could be used on more than one occasion and over multiple venues. Offered is prime example of such an advertising piece. The bright red, white and blue banner touts “Elvis Concert Tickets - On Sale Now.” This smart marketing application could be used at any time and any venue while employing the same font used on the holiday Jubilee Posters for Elvis’ concerts in Las Vegas. The reverse bears an adhesive strip used to affix the poster to a table or wall. The poster measures 8 by 22 inches (20.32 x 55.88 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
The poster presents with only minor distresses, including two areas of tape damage on the reverse and some small areas of edge wear. The adhesive strip is intact and unused. The fold is original. Excellent to Mint condition.