The Auction at Graceland•January 8, 2020
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This lot is closed for bidding. Bidding ended on 1/8/2020

In the 1800s trade cards were generally used to advertise a product, and because of the beautifully colored pictures, people started to collect them. As the practice evolved in the 1900s, tobacco companies began including a promotional card depicting a baseball player in each pack of cigarettes. As collecting of the cards grew in popularity, manufacturers of a wide range of products began producing these trading cards for a variety of subjects ranging from nature to sports. An ideal marketing and advertising tool, trading cards are still made and collected today. In 1959 Nu-Card published a Rock and Roll Stars set that included 64 different image cards of popular rock and rolls stars of the day. Stars were listed alphabetically up to card number 49 of Conway Twitty, and with only three exceptions, all of the cards bore a description of the star pictured. Elvis was featured on card number 37 with the description “ELVIS PRESELY was born in Tupelo, Mississippi on Jan 8, 1935. Has a high school education. Appeared on TV and in films.” Offered is an untouched hoard of Nu-Cards’ postcard-sized Rock and Roll collectibles, featuring Elvis Presley, still sealed within their plain cellophane wrappers in direct-from-the-factory form. The box’s 36 “5¢” packs remain in tightly sealed condition and their decorative display container looks almost as good as the day it was delivered to the five-and-dime. A cavalcade of the period’s most prominent performers join Elvis inside, with such legends as Frank Sinatra, Johnny Cash, Connie Francis, Bobby Darin, Fabian, Pat Boone, Paul Anka, Louis Prima and Ray Charles; a high-condition example of “big names” in Rock and Roll such as these appears in plain view in each pack inside the offered box! The box measures 6 1/2 by 7 by 1 1/2 inches (16.51 x 17.78 x 3.81 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.

All packs are still sealed, and the box presents with only minor defects and small separations, which are very common on these. Excellent to Mint condition, with the box slightly lesser.
1959 Nu-Card “Rock and Roll Stars” Five-Cent Display Box Complete with 36 Unopened Packs – Featuring Elvis Presley and Many Other Stars
Current Bidding (Reserve Has Been Met)
Minimum Bid: $150.00
Final prices include buyers premium.: $468.75
Estimate: $500 - $1,000
Number Bids: 11
Auction closed on Wednesday, January 8, 2020.
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