The Auction at Graceland•January 8, 2020
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This lot is closed for bidding. Bidding ended on 1/8/2020

Offered is a rare His Master’s Voice (New Zealand’s version of RCA) Promotion Record that would have been sent to radio stations on the island in early 1956. The record, titled EZ Country Programming No. 3, was HMV’s attempt to promote a number of its country artists in one fell swoop, with the intention that stations could simply play the whole record to create 30-odd minutes of programming. His Master’s Voice brought the listening public the latest musical recordings from overseas. The 33 1/3 RPM record features two singles from RCA’s most recent acquisition at the time, Elvis Presley: “Heartbreak Hotel” and “I Was the One.” The two songs grace Presley’s first 45 of new material, released on January 27, 1956, just weeks after his first recording session for RCA. It was a November 1955 deal that moved Presley from Sun Records to RCA. Other artists represented on the record include Eddie Arnold, Chet Atkins, Jim Reeves and Porter Wagoner. This unusual New Zealand example comes with its original sleeve and interior protective sleeve. The record measures 10 inches (25.4 cm) in diameter and is accompanied by a letter of authenticity from Graceland Authenticated.

The record presents with moderate scuffing and scratches, but plays well. VG condition. The sleeve is intact with moderate to heavy wear. GD+ condition. Also includes inner record sleeve.
1956 “His Master’s Voice” Record Label (New Zealand) Promotional Record <em>EZ Country Programming No. 3</em> Featuring Elvis Presley’s “Heartbreak Hotel” and “I Was the One”
Current Bidding (Reserve Has Been Met)
Minimum Bid: $100.00
Final prices include buyers premium.: $375.00
Estimate: $400 - $600
Number Bids: 11
Auction closed on Wednesday, January 8, 2020.
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