The Auction at Graceland•January 8, 2019
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This lot is closed for bidding. Bidding ended on 1/8/2019

Identification bracelets came into use during WWII as the precursor to the dog tag and listed all the information about a soldier should he not be able to convey the information himself. Even after the war, servicemen continued to wear their bracelets as a badge of honor. The ID bracelets hit mainstream popularity in the 1970s and Elvis, always at the height of fashion, not only had one himself, but also gave them as gifts to those close to him. In 1971, a busy year for Elvis as he was playing in Las Vegas, Tahoe and concerts around the nation, he still managed to release a new record almost every month. Throughout his early career, Elvis relied on Freddy Bienstock to supply material for Elvis’ songs. Freddy was the guy at Hill & Range assigned to find songs for Elvis and he would bring new ones for Elvis to review. It’s said that Elvis only needed to listen to about eight bars to know if the song was for him or not—Freddy knew that Elvis just had a feel for the music and Freddy had a feel for what Elvis would prefer. Playing such an important role in Elvis’ life and career, it’s no surprise that Elvis would have likely gifted Freddy with an ID bracelet. The offered bracelet is comprised of a double locking mechanism on the clasp, which is stamped “14K,” linking a 14k yellow gold rope chain centered by a cylinder with the name “FREDDIE” engraved on front and “Elvis 1971” engraved in script on the reverse. The bracelet comes with an Elvis Presley Museum certificate from Jimmy Velvet that states, “This 14kt. gold I.D. Bracelettte [sic] is one of the original ones given by Elvis Presley. This one was found in the elevator at the Las Vegas Hilton. It is engraved, ‘Freddie’ on the front and ‘Elvis 1971’ on the back. It is believed to belong to, Freddie Bienstalk [sic]. An Associate of Elvis’.” While the name on the ID bracelet was not the typical spelling for Freddy’s name, Elvis was far from a typical colleague and friend. The bracelet’s construction and specifications exactly match those of other known examples gifted by Elvis to close family and entourage members. The bracelet, weighing 24 grams, measures 9 inches (22.86 cm) in length with the center gold cylinder measuring 1 1/2 inches (3.81 cm) in length and is accompanied by a letter of authenticity from Graceland Authenticated.

The bracelet is in excellent condition overall with dents and scuffs to the center engraved cylinder typical from age and wear.
“Elvis 71” Gold ID Bracelet Gifted by Elvis Presley to His Music Publisher Freddy Bienstock - “Freddie”
Current Bidding (Reserve Has Been Met)
Minimum Bid: $1,000.00
Final prices include buyers premium.: $3,375.00
Estimate: $2,000 - $3,000
Number Bids: 16
Auction closed on Tuesday, January 8, 2019.
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