The Auction at Graceland•January 7, 2017
This lot is closed for bidding. Bidding ended on 1/7/2017
The Colonel turned the task of marketing and merchandising the Elvis brand into an art form. Every show had souvenirs available for sale and all of them proudly touted the superstar. Souvenirs bearing the image or likeness of the King of Rock 'n' Roll ranged from photo albums to wearable accessories. The offered shipping box, addressed to Al Dvorin in Las Vegas from Proper Service Inc., contains a prime sampling of such accessories and includes 13 chain necklaces with Elvis button pendants. Each pendant has a silver-colored metal back, 12 of which measure 2 1/4 inch (5.71 cm) in diameter with a 26-inch (66.04 cm) metal chain and one of which measures 2 1/2 inch (6.35 cm) in diameter with a 24-inch (60.96 cm) metal chain. This collection of prototype pendant necklace souvenirs is in the original shipping box with letter from Alan Laven of Proper Service Inc. in Illinois dated February 14, 1977. Accompanied by a letter of authenticity from Graceland Authenticated.
Please Note: Also included with this offering is a large, empty shipping box addressed to Al Dvorin from Colonel Parker, sent from his offices in Madision, Tennessee, and adorned with a "Thomas A. Parker" shipping label. The postmark date is September 17, 1977, and the boxes size leaves us with a large mystery as to what was inside. The box measures 14 inches (35.56 cm) square.
The contents of the box are in good condition overall.