The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Colonel Parker was an incredibly savvy promoter and launched Elvis’ career when he took over managing him in 1956—by the end of that year, Elvis had become one of the most well-known entertainers in the world. That year, Elvis held his very first performance in Las Vegas to a lukewarm reception. Elvis would return to Vegas in 1969 with a vengeance and would maintain a dominating presence there through the 1970s. The Colonel was not only a smooth negotiator, but he knew how to cultivate relationships that could benefit his biggest client. A prime example of such cunning is the offered telegram from Colonel Tom Parker to Frank Sinatra at the Sands Hotel in Las Vegas dated September 12, 1956 in which he relays the message, “Dear Frank Wishing you one of the biggest openings ever tonight from myself and Elvis Presley. If we were not making the picture at Twentieth Century Fox we would be there in person to wish you the best of luck. Your pal Col Tom Parker Manager to Elvis Presley.” Elvis was in Hollywood at the time filming Love Me Tender. It would be several years later in 1960 that Elvis would appear as the special guest on The Frank Sinatra Timex Show: Welcome Home Elvis, a special episode dedicated to Elvis’ return from his Army service. Colonel Parker’s negotiation skills were on full display for this show as Elvis was paid a larger sum for singing two songs than Frank Sinatra for hosting the entire program. It was a stroke of genius to reintroduce Elvis to his fans in this fashion and it kickstarted his career once again. The WUX telegram consisting of typewritten copy affixed to WUX telegram paper measures 5 3/4 by 8 inches (14.60 x 20.32 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.



The telegram shows signs of moderate wear including a missing section in the upper left, wrinkling (common on telegrams from the adhesive on the text strips) and toning. Excellent condition.
September 12, 1956, Telegram from Colonel Parker and Elvis Presley Congratulating Frank Sinatra on His Opening at the Sands Hotel in Las Vegas
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $625.00
Estimate: $500 - $800
Number Bids: 12
Auction closed on Tuesday, August 13, 2019.
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