The Auction at Graceland•March 4, 2017
This lot is closed for bidding. Bidding ended on 3/4/2017
This incredible record store poster, possibly used to promote RCA’s Gold Standard Series matrix of re-releases of Elvis Presley’s Sun catalog, shows a 1955 image of Scotty Moore, Elvis and Bill Black on stage in Beaumont, Texas on June 21, 1955. The two-day concert in Beaumont was a special benefit for the Beaumont Police Department. The black-and-white image on this poster appears beneath the banner “ELVIS with Scotty and Bill in 1956!” However, not only is the image from the 1955 performance, in the image Scotty is playing a Gibson ES (Electric Spanish) 295 which he traded for a Gibson L5 later that year for the recording of “Mystery Train.” This unusual poster depicting the 1955 image was acquired from the daughter of a couple who owned a record store in Ellis County, Texas in the 1960s. Her letter, which accompanies, reads in part, “My parents owned and operated a small record store in Ellis County Texas, just outside Dallas. From time to time, record companies would send them promotional items such as this poster to display with the product they were promoting. I do recall at that time that Elvis and many of the other bands were not selling as well because of the Beatles and other British bands at that time. The poster was never displayed and eventually stored in the storage room until I sold it.” Based on the promotion of “Elvis with Scotty and Bill in 1956” and the timing indicated by its original owner, a logical connection can be made to RCA’s 1964 Gold Standard Series re-release of Elvis’ Sun singles on 45. The poster measures 24 1/2 by 36 inches (62.23 x 91.44 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
The poster exhibits minor edge wear (from rolled storage) in the form of small wrinkles and very small tears along the top and bottom. Excellent to Mint condition.