The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Elvis signed with RCA Records, with whom he stayed for the remainder of his career, in November 1955. Shortly after signing, RCA re-released the five singles that Elvis recorded at Sun Studios and which were initially released by Sun Records. However, the music was not the only thing RCA used from Sun for its new client. Offered is a promotion image, taken by William Speer and used by Sun for the initial promotion of the new talent, that has been repurposed by RCA with “Exclusive RCA Victor Recording Artist” in the lower right margin, “Elvis Presley” in the lower right and “Moss Photo Service” printed up the left margin. This was likely the first image used by RCA to promote its brand-new client so it could advertise the releases being issued almost immediately. This photo is offered with an additional RCA promotional catalog card listing Elvis’ “current” Singles, 45 EP’s and first Long Playing album, dating this to 1956. These two RCA promotional pieces for Elvis Presley are some of the earliest created by RCA for its new star. The large promotional photo measures 10 by 8 inches (25.4 x 20.32 cm) and the small measures 3 1/2 by 5 7/16 inches (8.89 x 13.81 cm) and the pair are accompanied by a letter of authenticity from Graceland Authenticated.



The large promotional image is in excellent condition overall with minor paper residue on the corners of the reverse where it may have been removed from a scrapbook. The smaller promotional catalog card has minor toning and discoloration along the edges of the reverse side, otherwise excellent condition.
Pair of the Early RCA VICTOR Elvis Presley Promotional Photos
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $100.00
Final prices include buyers premium.: $437.50
Estimate: $200 - $300
Number Bids: 12
Auction closed on Tuesday, August 13, 2019.
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