The Auction at Graceland•January 8, 2019
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This lot is closed for bidding. Bidding ended on 1/8/2019

Colonel Parker was the king of promotion for his number one client, the King of Rock ‘n’ Roll, and never missed an opportunity to promote the Elvis brand. Colonel Parker was not without a plethora of brilliant marketing ideas to sell albums and promote his star. In 1971, Colonel tried a new gimmick for the release of The Other Sides - Worldwide Gold Award Hits Vol. 2. He put into motion the machine that would create swatches of Elvis’ wardrobe as a bonus to be included with the album, but the Colonel didn’t stop there—fans would also receive a full-length poster of the king. Offered is not only an original boxed set of The Other Sides - Worldwide Gold Award Hits Vol. 2, which includes four records in original sleeves, the special bonus swatch of Elvis’ clothes, and “special bonus number two,” the large full-color pullout portrait of Elvis, but also the original swatch design sketch board for the creation of the envelope and shirt fabric swatch design give away. This treasure trove also comes with not just the one, but 10 various colored, patterned and textured fabric swatches (in original giveaway envelopes). The swatch design sketch board is composed of three layers: the top tissue paper, the second vellum, the third is paper on heavy stock poster board and details the exact notes for the entire layout and design of the windowed envelope that would each contain a wardrobe fabric swatch to be the highlight give away in the marketing of this boxed set album. Each layer of the design board contains specific composition notes creating a detailed map for its exact creation. This rare design board is perhaps overshadowed only by the wide and spectacular variety of sample fabric swatches each in its original envelope. The fabrics include solids and patterns in a plethora of colors and textures, a perfect sampling of the range of style fabrics the king of fashion would don in both his personal and professional lives. This cache of fabric swatches and envelopes along with the original design sketch exemplifies the Colonel’s prowess of being at the forefront of innovative ideas for marketing each new release or venture of his number one client. The swatch design sketch board measures 15 1/8 by 13 inches (38.41 x 33.02 cm), The Other Sides - Worldwide Gold Award Hits Vol. 2 box measures 12 1/4 by 12 1/4 inches (31.11 x 31.11 cm), and each envelope containing the fabric swatch measures 3 3/8 by 5 1/4 inches (8.57 x 13.33 cm). This special collection is accompanied by a letter of authenticity from Graceland Authenticated.



The swatch design board has a tear to the top left corner and is toned from age, the grouping is in good, aged condition overall.
Original Concept Art Mock Up for Elvis Presley Wardrobe Swatches Inserted into <em>The Other Sides – Elvis Worldwide Gold Award Hits Vol. 2</em> Plus 10 Final Swatch Envelopes and Copy of Record
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $500.00
Final prices include buyers premium.: $1,625.00
Estimate: $1,000 - $2,000
Number Bids: 8
Auction closed on Tuesday, January 8, 2019.
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