The Auction at Graceland•January 8, 2020
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This lot is closed for bidding. Bidding ended on 1/8/2020

Elvis was quick to return to work after leaving Germany. He came home to the U.S. in March of 1960 and began filming. It’s no coincidence that Elvis’ first film role after completing his military service was G.I. Blues. The popularity of Elvis hadn’t waned while he was away from his adoring fans, and like the Colonel, Hal Wallis was prepared to capitalize on the star’s continued fame. G.I. Blues is the romping tale of Tulsa McLean (Elvis) being forced into a less-than-chivalrous wager involving the long-legged Lili (Juliet Prowse of L’eggs Pantyhose commercial fame). The story of the lead character mirrors that of the star himself. G.I. Blues’ style of light plot and plenty of music would become the template for most of Elvis’ films in the decade. The soundtrack album was released by RCA in October of 1960 to coincide with the opening of the film in November. The film reached number 14 in the list of top-grossing movies of 1960, bringing in $4.3 million. This role made for a perfect return for Elvis; it reached number two on the Variety box office charts and was runner-up for a Laurel Award for Top Musical in 1960. Elvis had returned with a vengeance. This larger-than-life banner hailing this Hal Wallis production and Paramount release starring Elvis Presley and Juliet Prowse grabs the attention with color, size, fun and fringe. The satin-style banner touts “The Red, White And Blue Star Bright Show of the the Year!” with neon-colored musical notes as an indication to the fans that their favorite G.I. would be doing what he did best. These banners and other “satin accessories” were available for order by theaters via the National Screen Service—the flag company’s information was regularly printed in pressbooks for films. The offered example still has its “National Flag Display” tag on the reverse. Also shown here for reference is the listing in a period Elvis film pressbook showing the National Flag Display order information. This rare, oversized, satin banner measures 21 by 136 inches (53.34 x 345.44 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.



The banner presents a bit wrinkled but otherwise free of defects. Near Mint condition.
Massive 1960 <em>G.I. Blues</em> Satin Theater Lobby Banner – Starring Elvis Presley – A Rare Oversized Survivor
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $500.00
Final prices include buyers premium.: $4,250.00
Estimate: $1,000 - $1,500
Number Bids: 34
Auction closed on Wednesday, January 8, 2020.
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