The Auction at Graceland•Elvis Week•August 12, 2018
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This lot is closed for bidding. Bidding ended on 8/12/2018

This official 192-page souvenir program comes from 1970’s 38th Annual Houston Livestock Show and Rodeo at the Astrodome, billed as the “World’s Largest & Wildest Rodeo.” The first Rodeo took place in 1932, when it was called the Houston Fat Stock Show and Livestock Exhibition, and it has continued to grow over the years, drawing many of the biggest recording artists and continuing to this day. Elvis’ six shows in 1970 on February 27, 28 and March 1 at the Astrodome during the Livestock Show were his first shows outside of Las Vegas since 1961. He attracted a huge audience, with Saturday night’s show having the largest attendance. In addition to Elvis, who commands his own full 2-page advertisement, Charley Pride, Bobby Goldsboro, Buck Owens and Roy Clark are featured in this souvenir program book. The other performers rounded out the 10-day concert schedule at the show. Also included in the program is a full-page ad on page 100 for the International Hotel in Las Vegas, perhaps some clever cross-marketing toward the audience for Elvis and his engagements at the International. The back cover is a full-page ad for Marlboro cigarettes.

Also included in the offering is the rarely seen day-of program for the Sunday, March 1 matinee show. The yellow four page program list all 11 events on the schedule for that day, including "Event No. 7 Spectacular Chuck Wagon Races" and "Event No. 8 ELVIS." These simple paper programs were made for each day of the rodeo, and weren't kept in nearly the same numbers as the souvenir program. The program measures 11 by 8 1/2 inches (21.59 x 27.94 cm). Additionally, offered is a ticket stub from the same March 1 matinee show. The ticket measures 1 1/4 by 2 1/2 inches (3.175 by 6.35 cm). The souvenir program measures 11 by 8 1/4 inches (27.94 x 20.96 cm), and the group is accompanied by a letter of authenticity from Graceland Authenticated.

The souvenir program presents with the upper right corner creased and some minor wear to the edges and binding edge. The ticket has minor wear and creasing, and the day-of program has many wrinkles and small areas of paper loss along the edges. Excellent condition overall.
1970 Houston Astrodome Livestock Show and Rodeo Souvenir Program Featuring Elvis Presley - Plus March 1 Ticket Stub and Rarely Seen March 1 Day-of Program
Current Bidding (Reserve Has Been Met)
Minimum Bid: $200.00
Final prices include buyers premium.: $812.50
Estimate: $400 - $800
Number Bids: 18
Auction closed on Sunday, August 12, 2018.
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