The Auction at Graceland•Elvis Week•August 12, 2018
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This lot is closed for bidding. Bidding ended on 8/12/2018

This large, full-color promotional poster depicting Elvis in the “Cisco Kid” jumpsuit was sold at concerts; this specific example was used to promote Elvis Presley’s Summer Festival Concert Series at the Las Vegas International Hotel in the early 1970s, as evidenced by the “Now” and “Summer Festival International Hotel” snipe that has been affixed to the bottom. The snipe promotes the Summer Festival at the International Hotel in the form of two records with “NOW” in big red letters below. The Colonel would often take a poster that was meant for the souvenir stand and embellish it with various snipes to suit a more specific concert or venue. It was a brilliant cost-saving measure: utilize an iconic, yet purposely generic Elvis image that could be printed in large quantities while being employed in a wide variety of settings with the addition of a snipe. This clever display of promotional prowess could be used or sold anywhere Elvis was touring, with this specific style utilized at the Summer Festival in Las Vegas. The top portion of the poster, made by All Star Shows, is the normal souvenir poster typically sold at concerts in 1971 and 1972. A beautiful survivor of the heady early days of Elvis’ Las Vegas Summer Festivals. The poster measures 32 by 22 inches (55.88 x 81.28 cm), is stored rolled and is accompanied by a letter of authenticity from Graceland Authenticated.

The poster shows one large fold across the center, moderate wrinkling, scuffing and edge wear. Excellent condition.
1971 Elvis Presley “Cisco Kid” Jumpsuit Concert Poster with “NOW” and “Summer Festival International Hotel” Artwork Snipe Added at Bottom
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $1,500.00
Estimate: $500 - $800
Number Bids: 22
Auction closed on Sunday, August 12, 2018.
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