The Auction at Graceland•January 6, 2018
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This lot is closed for bidding. Bidding ended on 1/6/2018

Loving You was based on the short story “A Call from Mitch Miller,” which was first published in Good Housekeeping in 1956 and partially inspired by director and co-writer Hal Kanter witnessing Colonel Tom’s escapades with Elvis on The Louisiana Hayride. In the film, Elvis stars as Deke Rivers, a delivery man vaulted into stardom by a publicist and older country-western star. The film chronicles the adventures of his success on stage and in his love life, a story about a down-to-earth American kid who sings his way to the top and goes too high too fast. Elvis co-stars with Lizabeth Scott, Wendell Corey and Dolores Hart. The movie was released by Paramount Pictures on July 9, 1957 to box office success with even the movie soundtrack, which included the single “(Let Me Be Your) Teddy Bear / Loving You,” reaching platinum status. Offered is a rare program for the film which elaborately describes the plot in great detail, lists the stars, length of film and running time for viewers’ information. Unusual for movies, the film program was used in much the same fashion as a playbill for a theater performance, and tended to be distributed to attendees at a film’s premiere only and was employed on exceptional occasions, making this program for one of Elvis’ early films extremely desirable.  This program was most likely distributed at the premiere, but could have been used at other early showings as well. Written in an unknown hand at the top is "Palace Thurs Fri Sat," which could indicate this was from another showing than the premiere. The program measures 10 by 8 inches (25.40 x 20.32 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.

The program exhibits mild wrinkling and scuffing and has writing in blue ink along the top of the cover that reads “(Palace Thurs Fri Sat).” Excellent condition.
Extremely Rare Program for Elvis Presley’s 1957 Movie <em>Loving You</em> - Most Likely from the Premiere
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $312.50
Estimate: $500 - $1,000
Number Bids: 2
Auction closed on Saturday, January 6, 2018.
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