The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Elvis redefined what it meant to play Las Vegas once he hit the stage at the International Hotel on July 31, 1969. After nearly a decade of focusing on movies, he came back with a vengeance, and between 1969 and 1976 performed more than 600 sold-out shows. During his second season in January 1970, Elvis changed his song repertoire to include Neil Diamond’s “Sweet Caroline,” Creedence Clearwater Revival’s “Proud Mary,” Tony Joe White’s “Polk Salad Annie,” and Joe South’s “Walk a Mile in My Shoes.” It was during this four-week engagement that started on January 26 that Elvis began wearing his famous one-piece jumpsuits, of which Bill Belew had prepared a wide variety. The opening night performance was greeted with stellar reviews, with the Los Angeles Herald Examiner declaring that “The new decade will belong to him.” As usual, the Colonel had arranged for a plethora of merchandise, promotional materials and advertising to be created for these engagements. One of the most popular artifacts from these performances in Vegas are the menus that were provided to guests as they sat for dinner, and Elvis dominated the covers. The offered “Special Elvis Souvenir Photo Album Menu” from the opening night on January 16, 1970, includes the rare menu insert which was included in the Souvenir Photo Album and typically has been lost to time. The souvenir photo album and menu insert come with a souvenir black-and-white photo of Elvis with a color show ad on the reverse. The single-page, double-sided menu insert, with full wine list on the reverse, includes luxuriously delicious dishes like lobster tail, young capon, roast prime rib of beef and New York steak. Fans were made to feel like royalty themselves with this menu package from Elvis’ second season at the Las Vegas International Hotel. The photo album with menu insert and souvenir photo album each measure 11 by 8 1/2 inches (27.94 x 21.59 cm), the souvenir photo measures 10 by 8 inches (25.4 x 20.32 cm) and the collection is accompanied by a letter of authenticity from Graceland Authenticated.



The menu, souvenir photo album and photo exhibit slight wear to the edges and are in excellent condition overall.
January 1970 OPENING NIGHT Menu Package from Elvis Presley’s Second Season in Las Vegas, Including Rare Menu Insert, Photo Album and Souvenir Photo
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $468.75
Estimate: $500 - $1,000
Number Bids: 7
Auction closed on Tuesday, August 13, 2019.
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