The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Just as Elvis’ star was on the rise and his popularity exploding in 1956, Hank Saperstein and Colonel Parker ventured into the world of merchandising as another way to capitalize on this young musical talent’s newfound fame. Elvis Presley Enterprises established a line of clothing, toys, jewelry and accessories to appeal to young fans, with each piece of merchandise featuring the handsome face and name of the new star. A brilliant way to mass-market the singer while making a profit. During this period, EPE was not the only one to try and ride this wave, and the offered toy bust of Elvis is an ideal example of other attempts to capitalize on Elvis’ rising celebrity. The grey colored bust is constructed of a delicate plastic with stamping on the reverse in circular formation: “Urheberrechtlich geschützt / Nachahmungen (auch teilweise) / werden strafrechtlich verfolgt / Made in Germany / T Tac.” While the face of Elvis is three-dimensional, the back is flat and contains five holes that would have facilitated attaching the head to another piece. This Germany toy bust of Elvis from the 1950s is rarely seen and highly collectible. The toy head measures 4 1/2 by 2 3/4 by 2 1/4 inches (11.43 x 6.98 x 5.71 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.



The bust presents with a defect-free front, while the reverse has a crack that has been repaired with glue and one small chip that exposes the original pink plastic color. Excellent to Mint condition.
Incredibly Rare 1956 Elvis Presley Toy Bust Produced by German Toy Company
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $312.50
Estimate: $500 - $1,000
Number Bids: 2
Auction closed on Tuesday, August 13, 2019.
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