The Auction at Graceland•January 8, 2020
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This lot is closed for bidding. Bidding ended on 1/8/2020

In March 1974, Elvis returns home to the Mid-South Coliseum in Memphis after a busy tour playing 25 concerts in 7 states. This is the first time that Elvis has performed in his hometown since 1961, and he declares on stage “Hello, Memphis. It’s good to be home.” His first concert is on March 16 playing two shows that day and two the following. A fifth show is added on March 20 when the first four sell out immediately. The last show is recorded for a live album entitled Elvis Recorded Live On Stage in Memphis. This show is reviewed in the Memphis Press-Scimitar the following day in an article titled “How The King Has Retained His Throne” which describes his staying power: 

How has he retained his throne for 20 years while other singers came and faded all around him? Sheer talent is not the total answer. Not even the increasing polish of his showmanship, his ability to adapt to changing tastes in entertainment, entirely explain the phenomenon. The fact is, Elvis has always had another ace in the hole: early in his career, the singer became the master of the gimmick. By chance and also by design, he has always had something extra working for him. … Presley’s style, his way of being the king, always beyond reach, has not alienated the public, but bound his fans ever closer. A man sitting next to me at the Saturday matinee remarked, “It’s his gimmick and it works. It makes people want him all the more.”

Sue Black was one of the lucky fans to welcome Elvis home on March 17, 1974 and her attendance that afternoon was rewarded with a stage-worn scarf. Offered is a collection of eleven (11) from that March 17th show that includes:

  • White square-cornered scarf with only three sewn edges, measuring 35 by 37 1/2 inches (88.9 x 95.25 cm);
  • Ticket stub for March 17, 1974, Sunday 2:30 p.m. Sec EE, Row 7 Seat 5, measuring 1 9/16 by 3 1/4 inches (3.96 x 8.25 cm);
  • 1974 Calendar card measuring 4 by 2 1/4 inches (10.16 x 5.71 cm);
  • Special Photo Folio Pocket Edition measuring 5 3/4 by 5 3/4 inches (14.60 x 14.60 cm);
  • Pinback photo button measuring 3 1/2 inches in diameter (8.89 cm); and
  • Six (6) modern color reprints of Elvis on stage, each measuring 7 by 5 inches (17.78 x 12.7 cm).

This white stage-worn scarf comes with a letter from Sue Black that states in part, “In the 1970’s I dated a Gentleman that was friends with some of Elvis Presley’s Inner Circle. He took me to Las Vegas numerous times to see Elvis Presley at his Las Vegas Hilton Engagements and Concert Tours. I received many scarves directly from Elvis Presley including the one referenced above.” This grouping, from his triumphant return home, is accompanied by a letter of authenticity from Graceland Authenticated.



The ticket stub, button, calendar, folio and photo reprints are all in excellent condition with typical signs of age. The large white scarf is of a heavier, stiffer material that has some minor areas of wear, spots of soiling/discoloration possibly from age and storage and staining on corner possibly from makeup.
Elvis Presley Stage-Worn White Scarf Given to a Fan from the Stage in Memphis, Tennessee on March 17, 1974 – With Six Photos of Elvis on Stage, Ticket Stub, Souvenir Button, Photo Folio and More
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $1,000.00
Final prices include buyers premium.: $1,250.00
Estimate: $2,000 - $3,000
Number Bids: 2
Auction closed on Wednesday, January 8, 2020.
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