The Auction at Graceland•Elvis Week•August 12, 2018
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This lot is closed for bidding. Bidding ended on 8/12/2018

The Mellon family of Pittsburg founded the Gulf Oil Company in 1907, naming it after the Gulf of Mexico, near which oil was discovered in Beaumont, Texas. Gulf’s peak of development was in the 1970s when it was processing 1.3 million barrels of crude daily. During this time, Gulf was also adept at marketing, with its recognizable orange circular logo and in 1971 its role in the film Le Mans in which Steve McQueen’s character drives for the Gulf team. After McQueen’s death, TAG Heuer released a limited edition watch with the Gulf logo. From 1963 through 1980, Gulf Oil had an agreement with Holiday Inn under which the hotel chain would accept the Gulf credit card as a form of payment for accommodations. Nothing could have been more convenient in the new age of automotive vacation travel than to have one card to use to fuel your vehicle and provide roadside rest for the driver and passengers. Offered is the Gulf “travel” card issued to Elvis Presley, numbered 22850 45015, with an expiration of 03/78. The brightly colored card boasts its usefulness for “Land Sea and Air” with an image of all three forms of transport along the top. While the reverse is not signed, it does contain the conditions of use with both the Gulf logo and the Holiday Inn logo along the right side. Only seven short years after the expiration of this card, the Gulf Oil Company was merged with Standard Oil Company of California and then rebranded as Chevron, making both the card and the well-branded Gulf name obsolete. The travel card measures 2 1/8 by 3 3/8 inches (5.39 x 8.57 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.



The card presents with little wear. Near Mint condition.
Elvis Presley Gulf Oil Credit Card
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $1,500.00
Final prices include buyers premium.: $4,000.00
Estimate: $3,000 - $4,000
Number Bids: 6
Auction closed on Sunday, August 12, 2018.
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