The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

The boater hat was more formal summer headwear for men in the late 19th and 20th centuries. Typically made of straw, they were popular among boaters and sailors, hence the name, although they were also used by barbershop quartets and sometimes as part of a school uniform. The fashion was adopted by political rallies in the states who often utilized a less expensive foam version to relay their message. What better way to promote Elvis’ Summer Festivals in Las Vegas than with this handsome summer headgear? The Colonel, always keen to exploit any cost-effective marketing method that could be used for multiple events, venues and dates, adopted the Styrofoam hat for use at Elvis’ performances and simply swapped the colored bands to advertise the location, event and record label. Offered is an example that does all three, with the orange band reading “Elvis Summer Festival / RCA / Elvis” and the Hilton logo in between. This Styrofoam hat from early in the ‘70s when this gimmick was first employed contains the two interior strings. The hat measures 6 1/2 by 8 inches (16.51 x 20.32 cm) on the interior and 4 inches (10.16 cm) in height and is accompanied by a letter of authenticity from Graceland Authenticated.



The hat presents with few defects, save some minor toning to the styrofoam and on small area of paper loss to the paper band. Excellent to Mint condition.
Early 1970s “Elvis Summer Festival / RCA / Hilton” Styrofoam “Straw” Hat
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $687.50
Estimate: $500 - $800
Number Bids: 11
Auction closed on Tuesday, August 13, 2019.
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