The Auction at Graceland•January 8, 2019
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This lot is closed for bidding. Bidding ended on 1/8/2019

RCA promoted its biggest star as much as the Colonel did, with the offered two reel-to-reel tapes capturing RCA radio ads that advertise Elvis’ music including the album Moody Blue and the single “Way Down.” The reel-to-reel for Moody Blue has the spokesman touting “It’s Elvis. Elvis and his latest RCA album ‘Moody Blue,’ a fabulous collection of new hits including ‘Way Down.’” Elvis’ velvet voice can be heard singing throughout the 67-second radio spot. The two reel-to-reel tapes are contained in their original boxes with RCA Recording Studio labels and typed titles: “Elvis Presley - GNLS-0052” with the side of the box stating “RCA - Elvis 7/77” in black ink and “Elvis Presley - GNLS-0094” with the “4” and “‘My Way’” handwritten. Each box measures 5 1/4 by 5 1/4 by 3/4 inches (13.33 x 13.33 x 1.90 cm) with each reel measuring 5 inches (12.7 cm) in diameter and the pair is accompanied by a letter of authenticity from Graceland Authenticated.

Each reel to reel is in excellent condition and boxes are in excellent condition overall with "My Way" box containing a slight indentation to the right front edge.
1977 RCA Recording Studios Reel-to-Reel Radio Ads for Elvis Presley Albums and Singles, Including <em>Moody Blue</em> and “My Way”
Current Bidding (Reserve Has Been Met)
Minimum Bid: $200.00
Final prices include buyers premium.: $281.25
Estimate: $400 - $800
Number Bids: 3
Auction closed on Tuesday, January 8, 2019.
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