The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Elvis Presley’s life and career, like any celebrity of his magnitude, has always proved to be a fascination for fans who crave to know all of the details and in 1976, Watermark, Inc. answered the call by promoting the 13-segment Elvis Presley Story to radio stations worldwide. This 13-hour documentary delivers a chronological biography with 80 interviews, music and narrator Wink Martindale telling the incredible story of this legendary entertainer. Offered is a rare comprehensive demo reel-to-reel promotional package that was sent to radio stations in order to sell the full 13, 51-minute segments of the rags-to-riches tale of this amazingly talented and adored man. This package, sent to Mr. Lee Stinson, general manager at radio station WTMT in Louisville, Kentucky from Tom Rounds, president of Watermark in Hollywood in April 1976 includes:

  • Original sales letter to Lee Stinson, dated April 29, 1976 that pitches the program, limited licensing timeframe and potential for commercial sales; 
  • Original mailing envelope postmarked April 23, 1976 to Lee Stinson at WTMT;
  • Reel-to-reel sample in original box;
  • Two-page sampling, on yellow paper, of examples of radio station’s gross income on promo spots from local advertisers in sample markets that purchased and ran the program;
  • Two-page listing on white paper of states, cities and stations that broadcast the 1975 Elvis Presley Story; and
  • Promotional brochure folded in quarters to reveal the production information and summary of the story segments.

This incredible and complete relic provides a peek into the intricacies and inner workings of marketing special broadcasts to radio stations. The boxed reel-to-reel measures 7 1/2 by 7 1/2 by 1/2 inch (19.05 x 19.05 x 1.27 cm), the letters and brochure measure 11 by 8 1/2 inches (27.94 x 21.59 cm) and the grouping of six (6) is accompanied by a letter of authenticity from Graceland Authenticated.



The collection is in excellent condition overall with only minor toning and slight wear to the mailing envelope.
1976 <em>The Elvis Presley Story</em> Radio Broadcast Show Demo Reel-to-Reel Promotional Package – 6 Pieces
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $150.00
Final prices include buyers premium.: $187.50
Estimate: $400 - $600
Number Bids: 2
Auction closed on Tuesday, August 13, 2019.
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