The Auction at Graceland•March 4, 2017
This lot is closed for bidding. Bidding ended on 3/4/2017
Elvis had a passion for cars, and perhaps the ultimate tribute to this devotion was the customization of a 1960 Cadillac for Elvis by coachbuilder George Barris. The gold-plated Cadillac with the ultimate in customized accessories was taken on tour by RCA in 1966. Offered is a collection of promotional materials for this tour which includes a three-page fact sheet in metallic gold binder, large eight-page promotional folder on card stock with interior fold-out pages, four promotional postcards for “Elvis’ Gold Car on Tour for RCA Victor Records,” and brochure folder with 3-hole punch and removable insert pages. Each brochure contains the specs listed in the fact sheet, which describe in detail the customization and accessories added to the gold-plated Cadillac for Elvis Presley. As stated in the description, these include sections plated in 24 karat gold, painted with “forty coats of translucent pure diamond dust pearl which consists of crushed diamonds and pure fish scales from the Orient,” gold lamé drapes, gold vanity case with gold electric razor, complete gold refreshment bar, ten-record automatic changer RCA record player, intercom system with microphones, dual gold flake telephones, semi-circular rear seat and lounge, to name just a few. Truly a coach built for a king who knew how to ride in style. The oversized brochure measures 13 by 10 1/2 inches (33.02 x 26.67 cm), the smaller copy with the advertising sheets inside, all three-hole punched, measures 11 1/2 by 9 1/2 (29.21 x 24.13 cm), the postcards measure 3 1/2 by 5 1/2 inches (8.89 x 13.97 cm) and the folder measures 11 by 8 1/2 inches (27.94 x 21.59 cm). This promotional collection emanates from the 1999 Graceland Archives Auction (lot B253) and is accompanied by a letter of authenticity from Graceland Authenticated.
All materials are in excellent condition with some minor foxing to the covers of the larger brochure.