The Auction at Graceland•January 8, 2019
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This lot is closed for bidding. Bidding ended on 1/8/2019

Viva Las Vegas was set against the glittering, glitzy backdrop of Las Vegas and starred Elvis Presley as Lucky Jackson, race car driver who tangles with Rusty Martin, swimming instructor, played by Ann-Margret. Adventures in pools, cars and even a helicopter eventually lead these two to the Grand Prix in Las Vegas. The movie was a box office hit and one of the top-grossing films of 1964. Perhaps the success was due to the allure of the stars, the fun, fast-paced plot, the promotion and marketing of the film, or a combination of all three. The offered military one-sheet poster is an interesting example that is distinguished from the rest of the film’s promotional arsenal because of its two-color scheme, a bright purple and black. One- or two-color versions of U.S. one-sheets were often produced for film distribution in the military and despite its subtle color tone, this poster brings every bit of the film’s energy and star power to life, with Elvis and Ann-Margret featured front and center to rally the troops and boost morale—the same artwork as the standard U.S. one sheet poster. This one-sheet, military issue poster, measuring 41 by 27 inches (104.4 x 68.58 cm), has been stored folded and is accompanied by a letter of authenticity from Graceland Authenticated.



The poster presents with a small tear near the top, original factory fold, and some minor wrinkling. Excellent to Mint condition.
1964 <em>Viva Las Vegas</em> One-Sheet Military Issued Movie Poster - Starring Elvis Presley and Ann-Margret
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $200.00
Final prices include buyers premium.: $531.25
Estimate: $400 - $600
Number Bids: 3
Auction closed on Tuesday, January 8, 2019.
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