The Auction at Graceland•Elvis Week•August 13, 2016
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This lot is closed for bidding. Bidding ended on 8/13/2016

The offered iconic, western-style red pants, with bold white piping elements, were produced for the film and featured in several scenes, as they were part of Deke Rivers’ “on-stage” performing wardrobe, which also included a satin shirt and scarf, also in the same style. In Loving You, Elvis’ second film but his first starring role, he plays Deke Rivers, a deliveryman who is hired as a musician by a country-western promoter. In what would become a winning formula for Elvis films, Deke is caught in a chaotic plot of drama, love and music. The film, released by Paramount in 1957, opened to box office success, with two of the main songs from the film, “Loving You” and “(Let Me Be Your) Teddy Bear” receiving platinum status from the Recording Industry Association of America.

When planning and creating clothing for the stars of a film, it was standard procedure for wardrobe departments to make sure there were multiple sets of clothing issued. The same scene is often filmed over the course of days, if not longer, and scheduling and timing of on-screen work dictates the necessity of more than one garment for a featured actor like Elvis. So it follows that clothing as distinct and as heavily featured in the film as the offered pants would have been created in duplicate, at least. Though other examples have not surfaced, they undoubtedly were produced. In fact, there is a clip from the 1950s television show You Bet Your Life where a contestant tells host Groucho Marx that she owns the outfit Elvis wears in the film, and was given it as the president of her local fan club. To date, this outfit has not been seen.

The offered pants have been well-preserved and still have both tags from the manufacturer and two stampings that read “Paramount Pictures Corp. Mens Wardrobe.” The first tag in the waistband reads “Nudie’s Rodeo Tailors North Hollywood, Calif.” and the second, sewn into the lining of a pocket, reads “2829 32-32 1/2, Nudie’s No. Hollywood, Calif., MR. ELVIS PRESLEY.”

The accompanying letter from Arvo Ojala states, in part, “This maroon pair pants with white trim #2829 belonged to Elvis Presley and was worn by him in Paramount Pictures’ Loving You. Elvis gave these pants to singer Guy Michell [sic] and later I purchased them from him. Arvo Ojala.” The letter was notarized on June 30, 1982. Ojala was a “quick draw” gun expert and technical advisor in Hollywood for over 25 years. Elvis was famous for gifting clothing to friends, co-workers and acquaintances. Also included are several modern copies of photos of Elvis in the film and on the set of Loving You. The pants are also accompanied by a letter of authenticity from Graceland Authenticated.



The exterior of the pants present will little or no distresses, while the interior pocket and waistline lining has heavily toned with age. None of this toning is visible from the exterior. Excellent condition.
1957 <em>Loving You</em> Red and White Western-Style Pants Created for Elvis Presley
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $7,500.00
Final prices include buyers premium.: $42,500.00
Estimate: $15,000 - $20,000
Number Bids: 14
Auction closed on Saturday, August 13, 2016.
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