The Auction at Graceland•January 7, 2017
This lot is closed for bidding. Bidding ended on 1/7/2017
This period photo folio was one of the promotional and marketing souvenirs sold at concerts early in Elvis’ career. Promoting Elvis’ movie career in a concert souvenir was a brilliant idea that only the Colonel could have contrived, and these folios contained images of Elvis’ 1957 MGM film Jailhouse Rock throughout. Elvis was always gracious to fans and would sign when requested. In this prime example, one fortunate fan took the photo folio and opened it to a charming interior image of Elvis, where he signed in bright blue ink across the white space of his shirt collar, “To Sherry Elvis Presley.” Elvis held fewer concerts in 1957 as he started focusing more on his movie career, so these 1957 souvenir photo folios with a large head shot image of Elvis on the cover and filled with film images of Elvis, were a perfect tool to ease fans into that transition. Appropriately, the back cover of this souvenir photo folio has the rarer Jailhouse Rock back cover advertisement. This folio measures approximately 10 by 8 inches (25.4 x 20.32 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
The folio presents in clean, well-preserved condition. Excellent condition.