The Auction at Graceland•January 8, 2019
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This lot is closed for bidding. Bidding ended on 1/8/2019

Offered is a rarely seen RCA Victor Promotion Record that would have been sent to radio stations in mid-1956. The record, titled EZ Pop Programming No. 2, was RCA’s attempt to promote ten or more of its “pop” artists in one fell swoop, with the intention that stations could simply play the whole record to create 30-odd minutes of programming. The 33 1/3 RPM record features two singles from RCA’s most recent acquisition at the time, Elvis Presley: “Hound Dog” and “Don’t Be Cruel.” The 45 with both these songs was released on July 13, 1956, in the midst of Presley’s historic year of dominating the charts. It was only a few short months since the November 1955 deal that moved Presley from Sun Records to RCA. The fact that earlier in the year RCA was promoting Presley on its EZ Country Programming sampler LPs and now it was throwing him in with the pop stars is a testament to his crossover success and broad appeal. Other artists represented on the record include Perry Como, Eddie Fisher and Tony Martin. The record measures 10 inches (25.4 cm) in diameter and is accompanied by a letter of authenticity from Graceland Authenticated.



The record presents in playable condition with only a few surface scuffs and scratches. Excellent condition.
1956 RCA Victor Promotion Record <em>EZ Pop Programming No. 2</em> Featuring Elvis Presley’s “Dont Be Cruel” and “Hound Dog”
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $200.00
Final prices include buyers premium.: $2,750.00
Estimate: $500 - $800
Number Bids: 37
Auction closed on Tuesday, January 8, 2019.
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