The Auction at Graceland•January 7, 2017
This lot is closed for bidding. Bidding ended on 1/7/2017
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TV Guide, a bi-weekly publication listing upcoming television programming, was founded in 1948. The first issue was released on April 3, 1953. While the publication was a listing of programs, it also included other features, articles and interviews to draw readers with additional content. TV Guide became so popular with the growth of television that almost every home had one. It wasn’t long before the charming young star Elvis was featured on the cover of the September 9, 1956 issue, the same date Elvis first appeared on The Ed Sullivan Show. TV Guide was happy to promote the latest celebrities in an effort to expand its reach.
The offered rare acetate, with RCA Victor Promotion Record label, has the typed title “TV Guide presents ELVIS PRESLEY” and lists, "Band I: ‘Pelvis’ Nickname (:19) / Band 2: Adults Reaction (:34) / Band 3: First Public Appearance (:54) / Band 4: How ‘Rockin’ Motion Started (:44)” with multiple grease pen corrections in red and white on both the label and acetate itself. On the reverse of the acetate is written “do not play SCREWY!” in white grease pen on the black back. This acetate comes with its original yellow RCA Victor paper sleeve with further grease pen notations and a later bootleg copy of the produced 45 RPM record (original copies are incredibly rare) with label on front side only. Given that the original produced 45s are incredibly hard to acquire, the acetate for the 45 is an amazing find for this convergence of three greats--Elvis, RCA and TV Guide--in music and television history. Both the rare acetate and 45 record measure 6 3/4 inches (17.14 cm) in diameter and are accompanied by a letter of authenticity from Graceland Authenticated.
The acetate has grease pen on both sides, is in its original sleeve and is in excellent condition overall. The 45 RPM record is in excellent, like-new condition.