The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Colonel Parker was always looking for ways in which to capitalize on his star, so together with Hank Saperstein he created a booming merchandising line under the E.P.E. name in 1956, targeting the young fans. This was one of the first merchandising efforts specifically geared for the teenage audience and the idea paid off, since fans were clamoring for this rising star. One of the most popular sellers amongst fans was the offered white Elvis Presley crewneck short-sleeve polo shirt with black collar trim. The shirt was purchased to wear and many fans did exactly that, so to have an example survive this long intact is extremely rare. The shirt has a color image of Elvis singing and playing guitar (the standard merchandising image used in 1956) over a green record surrounded by “Heartbreak Hotel - Don’t Be Cruel - Hound Dog - I Want You, I Need You.” Another of the items designed for distribution to this target audience is the offered size large black-and-white gabardine crew hat with color images and song title graphics. The interior size tag and original hang tag with manufacturer and “© 1956 Elvis Presley Enterprises All Rights Reserved” are still affixed. This perfect combination of early promotional clothing would have any fan looking the part. The shirt measures 22 by 29 inches (55.88 x 73.66 cm), and the hat measures 10 inches (25.4 cm) in diameter. The hat’s hang tag measures 3 3/4 by 3 1/8 inches (9.52 x 7.93 cm). The group is accompanied by a letter of authenticity from Graceland Authenticated.



The shirt is slightly discolored from age and the collar has faded slightly, a small mark can be seen on the bottom front hem, and the back has a small stain near the shoulder, otherwise in excellent condition overall. The hat retains its original tag and bold, bright colors, some minor, normal surface soiling, but overall excellent condition.
1956 Elvis Presley Enterprises Crew Neck T-Shirt and Hat with Original Hang Tag
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $343.75
Estimate: $500 - $1,000
Number Bids: 3
Auction closed on Tuesday, August 13, 2019.
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