The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

Colonel Parker, always looking for ways in which to promote and capitalize on his star, together with Hank Saperstein created a booming merchandising line under the E.P.E. name in 1956, specifically targeting a teenage audience. Under the umbrella of Elvis Presley Enterprises (EPE), this merchandising machine contracted multiple manufacturers to produce a variety of goods with Elvis’ likeness that included t-shirts, shoes, pencils, purses, scrapbooks, toys, dolls, games, glasses, hats, clothing and much more. This was one of the first merchandising efforts specifically geared for the teenage audience and the idea paid off, since fans were clamoring for this rising star. These new treasures flew off the shelves as fans flocked to collect anything and everything bearing the image of their idol. As a result of the popularity and affordability of the merchandise, most items were lovingly used and adored, not surviving the test of time. This incredible collection represents a large sample of the range of products produced, including:

  • Three (3) wallets, in two colors and three variations, each measuring 3 1/2 by 4 1/2 inches (8.89 x 11.43 cm);
  • Three (3) dog tag necklaces with printed backing, each measuring 5 1/2 by 3 1/4 inches (13.97 x 8.25 cm);
  • One (1) dog tag anklet on printed backing, measuring 2 by 6 3/4 inches (5.08 x 17.14 cm);
  • One (1) dog tag bracelet on printed backing, measuring 2 by 8 inches (5.08 x 20.32 cm);
  • Two (2) gold-colored charm bracelets on one pink and one blue printed backing, each measuring 2 by 7 inches (5.08 x 17.78 cm);
  • Two (2) “Excitingly Alive” lipsticks on printed backings, each measuring 4 3/4 by 3 1/2 inches (12.06 x 8.89 cm);
  • One (1) pair of clip earrings on printed backing, measuring 4 by 3 3/4 inches (10.16 x 9.52 cm);
  • One (1) “Teddy Bear” eau de parfum with liquid in original box, measuring 4 1/2 x 1 1/2 x 1 1/2 inches (11.43 x 3.81 x 3.81 cm); 
  • One (1) rare label from Elvis sideburns machine, measuring 1 1/2 by 2 1/2 inches (3.81 x 6.35 cm);
  • One (1) Elvis Presley record case (missing closure), measuring 7 3/4 by 7 1/2 by 2 1/4 inches (19.68 x 19.05 x 5.71 cm);
  • One (1) printed head scarf, measuring 30 1/2 by 29 inches (77.47 x 73.66 cm);
  • One (1) medium size white t-shirt with faded trim, measuring XXXXX; 
  • Two (2) printed throw pillows in two color variations, each measuring 10 by 10 by 2 inches (25.4 x 25.4 x 5.08 cm);
  • One (1) guitar decal with Elvis image (intact), measuring 7 by 4 inches (17.78 x 10.16 cm);
  • One (1) black-and-white advertisement for the Elvis Presley doll, measuring 10 by 7 1/2 inches (25.4 x 19.05 cm); 
  • One (1) ivory clutch purse or fold-over carry bag, measuring 5 1/2 by 11 inches (13.97 x 27.94 cm); and 
  • One (1) blue large fold-over wallet, measuring 4 1/4 by 7 3/4 inches (10.79 x 19.68 cm).

This wonderful collection of twenty-four (24) pieces of original Elvis merchandise is a fantastic representation of the goodies available to fans during the early period of Elvis’ popularity and rise to superstardom. The collection is accompanied by a letter of authenticity from Graceland Authenticated.



The collection varies in condition with most in well-loved, used condition. The pillows are discolored from age and use, the t-shirt has stains, surface soiling, fading and minor holes and the scarf is discolored. Remainder of collection is in very good condition overall.
1956 Elvis Presley Enterprises Collection of 24 Pieces of Early Merchandise Including T-Shirt, Lipstick, Scarf and MORE!
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $2,250.00
Estimate: $1,000 - $2,000
Number Bids: 19
Auction closed on Tuesday, August 13, 2019.
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