The Auction at Graceland•Elvis Week•August 13, 2019
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This lot is closed for bidding. Bidding ended on 8/13/2019

In 1956, Hank Saperstein along with Elvis Presley and Colonel Tom Parker began creating merchandise featuring their new star in order to capitalize on his following and fan craze. Under the umbrella of Elvis Presley Enterprises (EPE), a merchandising machine was started that contracted multiple manufacturers to produce a variety of goods with Elvis’ likeness that included t-shirts, shoes, pencils, purses, scrapbooks, toys, dolls, games, glasses, hats, clothing and much more. These new treasures flew off the shelves as fans flocked to collect anything and everything bearing the image of their idol. As a result of the popularity and affordability of the merchandise, most items were lovingly used and adored, and did not survive the test of time. Therefore, a grouping of merchandise that was on every Elvis fan’s must-have list offered together as a timeless collection is a rarity. Any fan would have been eager to have any of the items in this matching collection. Included are an autograph book, a scrapbook, a photo album and a 45 RPM record case, each with a centered image of Elvis singing and playing guitar while standing on a record, plus images of two hearts, a hound dog and silhouette of the same Elvis image in circular discs to the left. Each is marked in raised black letters “Elvis Presley Autograph Book,” “Elvis Presley Scrap Book,” “Elvis Presley Photo Album,” and “Elvis Presley Record Case” respectively. The record case is the rarest and is stamped on the reverse “Copyright 1956 By Elvis Presley Enterprises All Rights Reserved,” and on the spine in raised black letters “Record Case” with a guitar, record and two white musical notes. The autograph book has the same stamping on the back. The scrapbook and photo album have a string tie binding while the record case is missing its snap closure. These four collectible relics from the heady days of Elvis’ popularity are all like new with nothing written or pasted inside, which is rare since these coveted tools would have been put to immediate use by any avid fan (only the scrapbook has the name “Judy 1957” written on the inside cover, otherwise the pages remain blank). The autograph book measures 4 1/2 by 5 1/2 inches (11.43 x 13.97 cm), the scrapbook measures 14 1/2 by 12 inches (36.83 x 30.48 cm), the photo album measures 10 by 14 inches (25.4 x 35.56 cm) and the record case measures 7 5/8 by 7 5/8 by 2 1/4 inches (19.37 x 19.37 x 5.71 cm). This incredible grouping is accompanied by a letter of authenticity from Graceland Authenticated.



All four pieces present with few defects, though the album and scrapbook bindings have cracked and the front covers are fragile and could come loose. The cover of the record case has loosened and been repaired with tape. Excellent condition overall.
1956 Elvis Presley Enterprises Autograph Book, Record Case, Scrapbook and Photo Album
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $250.00
Final prices include buyers premium.: $1,125.00
Estimate: $500 - $1,000
Number Bids: 12
Auction closed on Tuesday, August 13, 2019.
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