The Auction at Graceland•Elvis Week•August 12, 2018
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This lot is closed for bidding. Bidding ended on 8/12/2018

In November of 1955, RCA bought Elvis’ contract from Sun Records. Elvis was a budding star with an original beat and wow, how this gamble would pay off for RCA. Elvis’ first studio album was released by RCA in March of 1956 and was the first rock and roll album to make the top of the Billboard charts, remaining at number 1 for 10 weeks. On July 2, 1956, the RCA recording sessions for “Don’t Be Cruel,” “Hound Dog” and “Any Way You Want Me” saw Elvis completely take over the studio for the first time, demanding more than two dozen takes of each of the first two songs as he effectively produced them on the spot. Recognizing the potential, RCA quickly pressed and released “Don’t Be Cruel” and “Hound Dog” as a single on July 13, 1956, soon after which both songs vied for position in the top spots on the Billboard charts and combined spent more than 55 weeks in the top 100. This release became the most successful double-sided hit in the Billboard top 100 charts and was a multi-million-dollar-selling single for RCA. Offered is an early promotional RCA poster for this single release with “Hound Dog” given priority placement, appearing above “Don’t Be Cruel” in the middle of the poster. As a result of the popularity of both songs, RCA released two variations of the picture sleeve, with one listing “Hound Dog” atop “Don’t Be Cruel” and one with their positions reversed. The pinkish-colored poster shouts “HERE HE IS!...The most talked-about singer in show business with the song he exploded on TV!” This claim references Elvis’ historic appearance on The Steve Allen Show during which he sang “Hound Dog” to an actual hound dog. The scene was captured by photographer Alfred Wertheimer and the image was used as the picture sleeve on the single release. This poster’s image, however, is a close-up of Elvis’ face from the picture used on his first album, taken during Elvis’ performance on July 31, 1955 at the Fort Homer Hesterly Armory in Tampa, Florida. Along the bottom, the poster advertises that the songs are “in stock now” next to the RCA Victor logo. “A Billboard Buying Guide” appears at the very bottom. A rare relic for any collection, this early poster measures 16 by 11 inches (40.64 x 27.94 cm), is stored flat and is accompanied by a letter of authenticity from Graceland Authenticated.



The poster presents with several distresses, including several tape stains, a large fold mark across the center and some scratches and scuffing. The pink tone is the original color and NOT due to toning. Excellent condition.
1956 Elvis Presley Advertising Poster for RCA Singles “Hound Dog” and “Don’t Be Cruel”
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $400.00
Final prices include buyers premium.: $5,625.00
Estimate: $800 - $1,200
Number Bids: 38
Auction closed on Sunday, August 12, 2018.
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